Dock for free. Pay when you catch the wind.

Prichal is free forever: profile, online booking and payments. Parus removes commission and unlocks CRM with analytics for $19.99. On Mayak, Bereg helps you grow — strategy, design and visibility.

Your home on Bereg — free
Prichal
$0
No Bereg commission
Create profile
Profile in the Bereg catalog
Online booking 24/7
Online payments & deposits — 0% Bereg commission
No-show protection & auto-refunds
Calendar & appointment management
1 staff member · up to 5 services · up to 3 photos
Unlimited staff, services & photos
Higher ranking in catalog & search
AI tools, CRM & analytics
Most popular
Parus
$15.99
/ mo
Unlimited + promotion · −20% billed yearly
Create profile
Everything in Prichal, with no limits
Unlimited staff, services & photos
Higher ranking in catalog & search
AI tools (descriptions, price-list import)
Client CRM: tags, segments, export
Analytics, expense tracking & reports
Priority support
Featured placement in the catalog
Strategy & design assistance
Partnership & growth
Mayak
$63
/ mo
0% commission on payments · −20% billed yearly
Create profile
Everything in Parus
Portfolio ad banner in the catalog
Help with strategy & presentation
Featured in the catalog & on the homepage
“Partner” badge in the catalog
We feature you in our newsletters
Professional profile photoshoot*
Mayak = “Partner” status

What it means to be a “Partner”

A Partner is a business Bereg works with most closely: we help with strategy, profile presentation and making it easier for clients to find you. You prepare a special offer — and we tell our audience about you and grow together with you.

How it works
Deposits & protection
from no-shows, with auto-refunds
Prichal — free
forever, no card needed
Russian support
on Telegram & WhatsApp
Russian-speaking Tampa
clients looking for their own

Full comparison

What each plan includes

Feature
Prichal
Parus
Mayak
Essentials
Online booking, no limits
Calendar & appointment management
Staff members
1
Unlimited
Unlimited
Services
up to 5
Unlimited
Unlimited
Profile photos
up to 3
Unlimited
Unlimited
Profile in the catalog
Higher ranking in catalog & search
Chat with clients
AI: descriptions & price-list import
Portfolio ad banner in the catalog
Featured placement in the catalog
Profile photoshoot*
Payments
Card & Apple Pay acceptance (Stripe or Square)
Platform commission
0%
0%
0%
Deposits: fixed, % or full payment
No-show protection & auto-refunds
Hourly & monthly service rates
CRM & clients
Client database & visit history
Tags, segments, export
Appointment labels
Email campaigns to clients (soon)
Reviews & analytics
Reviews & business replies
Analytics: revenue, top services
Expense tracking & reports
Staff utilization
Support
Russian-language support
Priority support
Help filling out your profile

Bereg vs other platforms

The real difference is how the platform makes money. Some take a cut of your clients, others charge per staff member. Bereg charges only a subscription (or nothing) and 0% on payments.

Bereg
Russian-speaking Tampa Bay
Subscription
$0 (Prichal) or $19.99 (Parus) — for the whole business
Per staff member
$0 — any team size is included
Commission on clients
0% — always, on every plan
Card processing
Your processor’s rate: 2.9% + $0.30 (Stripe). Bereg adds nothing on top
Where clients come from
The Bereg catalog — an audience searching in Russian
Support
In Russian, via Telegram and WhatsApp
Square Appointments
Booking software, no marketplace
Subscription
$0 (Free), $49 (Plus) or $149 (Premium) — per location
Per staff member
No separate fee, but the plan scales with locations
Commission on clients
0%
Card processing
3.3% + 30¢ online on the free plan, 2.9% + 30¢ on the paid ones
Where clients come from
No marketplace — you bring the clients yourself
Support
In English
Booksy Biz
Subscription + per-staff fees
Subscription
From $29.99/mo for one user
Per staff member
+$20/mo for each additional team member
Commission on clients
None mandatory — the “Boost” marketing program is optional
Card processing
2.49% + 15¢
Where clients come from
A general marketplace
Support
In English
Fresha
Cheap to start, a cut of your growth
Subscription
$0 (core) or $19.95/mo depending on the plan
Per staff member
+$14.95–$20/mo per staff member
Commission on clients
20% on the first booking of every new marketplace client — mandatory
Card processing
2.29–2.79% + 20¢ — depends on the checkout method
Where clients come from
A large marketplace
Support
In English

Do the math for your team. A salon with 4 staff: Booksy — $29.99 + 3×$20 ≈ $90/mo; Fresha — a base plan plus $15–20 per staff member and 20% on the first booking of every new marketplace client. On Bereg — $19.99 for the whole business: no per-staff fees and no cut of your clients. Card processing is broadly comparable everywhere — the gap comes from subscriptions and commissions.

Competitor terms are based on their published pricing and may change — check their sites for current rates.

Stripe or Square — which to choose

Bereg works with both — you choose. Either way the Bereg commission is 0% and the money goes straight to your account.

Stripe
If your payments are mostly online
≈2.9% + $0.30 per online payment
  • Prepayments and deposits at booking
  • Fast payouts straight to your account
Square
If you already take cards in the salon
≈2.9% + 30¢ per online payment
  • Online and in-person in one Square dashboard
  • No need for a second processor

Processing fees are typical published US rates; your exact terms depend on your account and card type.

Bereg is launching in Tampa Bay right now. List your profile for free and start taking bookings.

Frequently asked questions

Don’t see your answer — message us

What does the “Partner” badge mean?

A Partner is a business on the Mayak plan that Bereg works with closely: we help with strategy, profile presentation and visibility — featuring you in the catalog and highlighting you in our newsletters. In return, the partner prepares a special offer for Bereg clients. Learn more on the “Partner Program” page.

Does Bereg take a commission on payments?

No. On every plan — including the free Prichal — the Bereg platform commission is 0%. You only pay your processor’s acquiring fee (Stripe or Square). For comparison: Fresha charges 20% on the first booking of every new client from its marketplace.

Is there a commission on Parus?

No. On Parus and Mayak the platform takes 0% — only the standard Stripe fee (2.9% + $0.30) that any processor charges. The money goes straight to your account.

What if I cancel my subscription?

Your profile reverts to the free Prichal plan — your appointments, reviews and client base are all kept. Nothing is deleted.

Can I change my plan?

Yes, at any time. The change takes effect immediately and the difference is prorated automatically.

Does Bereg work in my area?

For now we cover Tampa Bay: Tampa, St. Petersburg, Clearwater and the surrounding area. We expand as we grow — tell us where we should go next.

Get started free in 15 minutes

Fill out your profile and start taking bookings today. No card required — Prichal is free forever.

* The professional profile photoshoot is provided on the “Mayak” plan with an annual subscription (a 12-month commitment). One photoshoot is available during the paid year. An additional photoshoot is provided only upon renewal for a new 12-month period. If the subscription is cancelled early before the 12 months are up, payment for the remaining period is non-refundable, and the cost of a photoshoot already provided may be withheld. The date and details of the shoot are arranged separately.